Aidy Smith

Aidy Smith, is a wine and spirits presenter/personality with a key focus on the modern drinker.


As the wine and spirits columnist for The Independent and official Brand Ambassador for Vivino, Adrian has spent his career developing a fun and curiosity-peaking mind-set to drinks. Cutting through the clutter Adrian has developed a tight-knit Instagram community (one of the largest in the country within this arena), fostering the growth and development of like minded individuals to promote the industry.


Known as Sypped, Adrian is known for his interactive guides, ABC education, masterclasses and anti-snobbery approach. He also frequently advises and consults brands on their Instagram strategies.

aidy smith.png